Members of Business Leaders Forum Governing Board


Srdjan Lazovic, Head of Corporate and Regulatory Affairs, British American Tobacco Serbia and Montenegro

Srdjan's career began in Serbian Governent, first at the Ministry for Foreign economic relations, from where he went to work in the EU Integration Office. He was one of only three people that had started to engage in that process in Serbia, from 2002 till 2005. He is extremely proud on this part of his career, because he considers that the foundations of the EU integration process, which is a strategic orientation for Serbia today, were set during those turbulent years of transition.

From 2005 he is working in British American Tobacco, world renowned multinational company. He assumed the position of Head of Corporate and Regulatory Affairs in January 2008, and he is one of the youngest directors at that position in Europe.

He is the vicepresident of the Serbian branch of International Advertising Association, a member of Serbian Association of Managers and, representing BAT, occasional member of the Board of Directors in the Foreign Investors Council.

Srdjan is also the first person who received the title of Best Young Manager in Serbia for 2009, awarded by the Association of Economic Journalists of Serbia and Serbian Chamber of Commerce. He is married and a proud father of one-yeard old boy.


Aleksandra Nenadović, Head of Communication Department at Societe Generale bank

Aleksandra Nenadović was born in Belgrade and grew up in New York. She holds a degree in applied mathematics. She began her career as a sale assistant in the investment banking department in the company CIBSE Openheimer from New York where she continued development of professional experience by engagement in stock markets across the United States.

Aleksandra continued her career in Belgrade in 2002, working at Raiffeisen Bank in the voluntary pension fund. From June 2010.she was named Director of Communications Department of the Societe Generale Bank Serbia JSC, where she manage five-member team in order to further improve both internal and external, supervisory communication, events, sponsorship and corporate social responsibility program of the company Societe Generale Bank.

Olja Stojanovic, Public relations and communication manager at Coca-Cola Hellenic


Olja was born in Belgrade. She graduated from Faculty of Political Science - Department of Journalism at the University of Belgrade. During her studies she worked as a reporter and assistant in the event Bates S Team Saatchi & Saatchi, Belgrade.

During the final year of study she was working in the NGO sector, for an American NGO, the International Republican Institute (IRI), as program director in charge of maintaining contact with opposition parties and student organizations, mainly coordinating and performing various trainings on media campaigns, raising money and social organizing, she also provided training for public opinion polls, as well as for the focus groups.

Three years later, she continues career in the Organization for Security and Cooperation, OSCE Mission to Serbia and Montenegro, as the Deputy Spokes person in charge of: design and implementation of projects related to public relations, presentation to the public mission activities, publications editor of the Mission, editing web pages as well as maintaining contact with media representatives.

After five years working for OSCE Mision, in 2006 she moved in the business sector, and started working for the Coca-Cola Hellenic Serbia. She currently holds position of the sector director for communications and public relations of Serbia and Montenegro, where he directs the team, working on developing and implementing a strategy of internal and external communication and promotion of regional capacity in terms of communication.