The Business Leaders Forum Serbia, the first coalition of socially responsible companies in Serbia, was established with the mission of stimulating the development of corporate social responsibility and establishing permanent and committed CSR practices in the domestic business sector. The establishing of the Business Leaders Forum Serbia is the result of many years of activity by organization Smart Kolektiv in the field of stimulating and developing CSR in Serbia, implemented in cooperation with numerous state institutions, international organizations, business associations and local and foreign companies, with the support of the Institute for Sustainable Communities and USAID.

This unique coalition in Serbia, founded in 2008, connects business sector leaders with representatives of state institutions, nonprofit organizations and other stakeholders, by initiating constructive inter-sector dialogue and encouraging joint contributions to sustainable social development. With the aim of resolving individual social, economic and environmental problems, the forum also launches tangible programmes and projects, through which it works – together with other social stakeholders – to achieve sustainable and stable community development.

The companies founders of the Business Leaders Forum are: RDP B92, British American Tobacco, Coca-Cola Hellenic, Droga Kolinska, Erste Bank, Merima Henkel, Holcim Serbia, KPMG Ltd, Lafarge BFC, Phillip Morris International, PricewaterhouseCoopers, Societe Generale Bank Serbia, U.S. Steel Serbia and Vip mobile. Serbian State Lottery joined the network in 2009, and Ernst&Young, Eurobank EFG and Bank Intesa became members of the network during 2010 .

The founding ceremony of Business Leaders Forum Serbia was held on June 2008 at the National Bank of Serbia, when the fourteen national and international companies signed a Memorandum of Understanding making commitment to include social, ethical and environmental principles of corporate social responsibility in their daily activities.

Constitutive ceremony was attended by over 160 distinguished guests from business, civil, and public sector and diplomatic. Among them were British Ambassador to Serbia Stephen Wordsworth, Director of Global Partner Network (Global Partners Network) Flavia Kraus, co-founder of Ben & Jerry's and a pioneer of socially responsible business in the United States Jerry Greenfield, director of USAID Mission to Serbia Michael Harvey and Team Manager for the implementation of the Poverty Reduction Strategy, Office of the Deputy Prime Minister of the Republic of Serbia Žarko Šunderić.